Keeko Kids celebrates the merger of two companies

On Wednesday 2nd October Keeko Kids officially celebrated the merger of 2 companies, owned by local business woman, Sarah Chinnaraja, with a glittering party at their new premises in Moreton, attended by over 100 guests.

Keeko was founded over 20 years ago with the unique creation of the Keeko Colouring Board, a product designed to display kids colouring sheets and crayons and to provide passive play for children.  The concept was a great success and soon attracted huge brands like McDonalds, Asda & Marks & Spencer.

The company worked with a range of suppliers and non more closely than their British crayon supplier Stadium Crayons, who had manufactured crayons in the South of England for over 60 years.

Sadly, Stadium went into administration in 2009 and Keeko had no time to secure a new supplier, let alone have factories in China audited, and so with no other option owner and MD Sarah Chinnaraja purchased Stadium Crayons based in Southampton.

This move led to a roller coaster of challenges as the Heswall based company took on a failing manufacturing arm over 250 miles away and set about turning the company around and securing the supply of British made crayons.

Last week saw the company celebrate not only the success they have made of this venture, but the merger and consolidation of the two companies as they moved the whole manufacturing facility and the Heswall offices into one new site in Moreton.   

The new site in Moreton produces approximately 30 million crayons each year with capacity to increase this number.  The manufacturing arm is led by General Manager, Dave Ayling, who joined the company in 2016. Dave Ayling who is proud to promote UK manufacturing commented:

“the move allows us to continue to compete with Chinese imports with our quality and bespoke range of kids colouring products.”

Keeko supplies a range of kids colouring sheets, activity packs and crayons to businesses throughout the UK, Ireland, Europe and the Middle East.

Sarah Chinnaraja, Owner & Managing Director commented:

 “It is a huge relief and a blessing to be in one place and to consolidate our business and look forward to an exciting future together.
My huge thanks goes to my loyal and wonderful team for all their dedication, determination, hard work and friendship and a massive welcome and thanks to the new members who have joined us to produce our Wirral made crayons.

I am absolutely delighted to have brought our crayon making home to the Wirral.”


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