Wirral Businesses Unite to Support Vulnerable People in Fight Against Coronavirus

Wirral Chamber of Commerce and Wirral Council have had a massive response from local organisations following their appeal for donations of food to support our most vulnerable residents.

Following an open letter sent from Paula Basnett, CEO at Wirral Chamber of Commerce, local businesses have stepped up to the challenge and are filling vital gaps in food provision for social supermarkets and community food providers, who have come together to co-ordinate efforts at the new Council-led Emergency Food Hub.

Companies and organisations such as, Cereal Partners UK, Smylies, Typhoo, Morrisons, Regal, M&S,  Jacobs, Tesco, Booker, Kellogs, Neighborly, Infinite Nutrition and a Wirral-based bakery have already donated thousands of products, with more businesses pledging their support by the day.

Wirral Council venues have also stepped forward with thousands of food items donated by the Floral Pavilion, West Kirby Concourse, and Europa Pools in Birkenhead.

Many community food providers and local groups have also contributed to the huge effort, including, Feeding Birkenhead - Supporting Wirral, Neo Community, The Bistro at The Lauries,  Number 7, St James Community Centre and Wirral Foodbank.

Paula Basnett, CEO at Wirral Chamber of Commerce said: “We knew that asking our business community for donations during these severe economic times was always going to be a difficult challenge, in spite of this what we have seen is businesses of all sizes unite to support our most vulnerable residents.

Now more than ever, we all need to support one another. Our businesses fully understand that they too have a role to play in the fight against coronavirus and I’m proud of our business community for continuing to not only deliver our essential services, but to also donate the food that some of our  most vulnerable needs to survive.”

A Wirral Council Spokesperson said:  “The response from local businesses has been magnificent. They’ve risen to this unprecedented challenge and share our commitment that local people won’t go hungry because of the current situation.

“Their generous support has allowed partners at Wirral’s Emergency Food Hub alone to distribute more than 20 tonnes of food in 2200 hampers, providing much needed food to over 5000 people. 

Businesses who have donated had this to say:

Chris Hughes, Managing Director at Regal Wholesale said:

“At a time when the whole of society are working together for a common cause we're extremely proud at Regal that our position as a Wirral based international distributor of essential everyday products has allowed us to turn our attention to supporting local hospitals, charities and the most vulnerable at their greatest time of need.”

Maris Swaby, Factory Supply Chain Manager, Cereal Partners UK said:

“Cereal Partners Bromborough in collaboration with Great Bear distribution understand we have a very important role to play during the COVID-19 crisis. We are proud to be able to support the local food banks in our community with breakfast cereals they need and love”.

Chris Smylie, Managing Director at Smylies said:

‘Smylies are proud to be supporting our local area and the most vulnerable. We are fortunate enough to be able to make a difference and wanted to do what we can to help. At a time when so many people are suffering we decided to donate food and drink for people who are in most need of it. It is wonderful to see the whole community unite and support each other in such a way that most of us have never seen before.’


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