Hitch Marketing celebrated a double win after they scooped Best Use of Branding and best Not For Profit Campaign at the fourth annual CIM Northern Awards 2017 at The Monastery in Manchester. This prestigious event saw a celebration of the best marketers and campaigns in the North by the world’s largest professional marketing association, the Chartered Institute of Marketing (CIM).
Best Use of Branding recognised the success of their rebrand and launch of new Manchester-based charity TLC: Talk, Listen, Change; and the winning Not For Profit Campaign, Right Care, First Time, reduced unnecessary admissions to Accident & Emergency Departments in the Midlands, by directing people to more appropriate services.
Hitch designed and developed a vibrant new brand for Relate Greater Manchester South, that reflected the values and ambitions of their new charity, and supported the launch of their new service offer: helping more relationships work better.
Judge Emma Hunt from Vimto said, “This has been excellently and consistently executed across multiple touchpoints – both internal and externally facing. I particularly liked the fact that not only did the rebrand meet the client’s expectations, it also excited and inspired staff and volunteers.”
Michelle Hill, Chief Executive for TLC: Talk, Listen, Change said, “We couldn’t be happier with the new brand, we love the colour, the design and how modern and fresh it looks. We’re looking forward to a long term relationship with Hitch as TLC: Talk, Listen, Change grows in the future.”
Hitch Marketing’s second win came following insight which identified two specific groups who were using A&E services inappropriately - young adults aged 19-29 and parents of infants aged 0-5. This drove the creation and delivery of a highly targeted information campaign to educate and empower, and was successful in reducing inappropriate attendances by 12% within these target audiences.
Heike O’Leary from Lookers plc, judge of this category said, “This is a worthy winner based on in-depth research, engaging creative implementation and compelling results, making a meaningful difference to the NHS on a limited budget.”
Hitch’s Managing Director Gary Wootten said, “We are very proud that two of our projects have been recognised at such a prestigious event. It’s exciting to look back on all that has been achieved and the impact this has had on so many individuals.”
Hitch Marketing, who recently celebrated 6 years in business, combine research, design and innovation to deliver behaviour change projects for their clients. Earlier this year the Hitch team attended the World Social Marketing Conference in Washington DC where they showcased some of their award-winning work. Having recently rebranded Arriva’s Northern rail network, their client base has grown rapidly, and they are currently delivering projects to help people to stop smoking, deliver the annual Dry January movement, and to improve life for refugees.
Hitch’s win follows on from over 14 national and regional nominations this year for the marketing agency.