Businesses and residents across Birkenhead are being given the opportunity to help define the future of the town.
Wirral Growth Company (WGC) – a 50:50 joint venture between Wirral Council and Muse Developments – will be asking people to give their views on what they want to see in the borough.
One of the first areas of focus will be a development in Birkenhead, where plans could include a new business district of offices and leisure space, an improved market and extensive public realm works.
Starting 31 May at the Pyramids, WGC will open a pop-up from which views will be sought.
Cabinet member for regeneration and growth Tony Jones said: "We want to hear your ideas, your hopes and - yes - your criticisms of the town centre to help redefine the future of Birkenhead and decide what happens next.
"We know some things that we really want to do - create new prosperity, jobs, and homes, create office space to attract employers, and this is our first step.
"It is crucial that this is a real conversation with as many people as possible about their very genuine concerns about Birkenhead so their ambitions for the town can be addressed."
Mike Horner, development director at Muse Developments, added: "We're really looking forward to engaging with the community, speaking to residents and other key stakeholders about their thoughts on Birkenhead to find out how we can help them deliver their vision for a vibrant and attractive future town centre.
"This is a key step for any successful programme of regeneration that will help shape development in the area, and enable the growth company to bring forward transformational schemes that deliver a real sense of place."