Wirral Chamber member Polaris Media - the maritime and industry specialist PR firm - has won its first clients in India.
Polaris, run by journalist brothers Sam and Ben Pinnington, has won two assignments with Mumbai-based ship management companies Pentagon Marine Services and MMS Maritime India.
For Pentagon Polaris is being tasked with promoting a new $10million maritime training college to the global maritime press which Pentagon is building in the landlocked state of Bihar. Meanwhile for MMS, Polaris is promoting a crew expansion drive from the company in part to support the delivery of four 28,000 DWT medium range (MR) vessels for its Japanese parent company Meiji Shipping.
Polaris director Ben Pinnington said the company is developing a track record of supporting overseas companies having undertaken work for clients in Oman, Switzerland, Italy and Norway this year.
"It is fantastic to work with our first clients in India and generate positive publicity worldwide for them," he said. "This is the potential Polaris has as an engineering and maritime specialist PR firm, our service is very exportable. Through our contacts in Europe, India and the Middle East we see a lot of potential for future growth. We are one of the few maritime specialist PR firms in the world and we intend to build on that unique selling point.
Ben said Polaris tackles a range of difficulties which makes its service desirable abroad.
"We solve the difficulties of raising awareness to the global maritime industry and writing to a professional standard of journalistic English," he said. "Most of the maritime press is written in English and produced in the UK but then read internationally. So it provides a terrific platform for UK and overseas companies to build brand profile to a mass audience. It is also abundant with hundreds of specialist maritime titles produced. Through our media industry contacts we are able to get our clients across these platforms and in front of millions of readers every year.
“We believe we offer a world class service with experience of working with a wide range of maritime businesses. Moreover, all our team are qualified with the national council for the training of journalists and we are members of the Chartered Institute of Public Relations so we can offer a commitment to the highest standards."
Last month Polaris promoted the Maritime Media Awards in London and earlier this year visited Oman to help promote the 300th drydocking of Oman Drydock Company, one of the newest and biggest shipyards in the world. Polaris also promoted ODC's 200th drydocking in 2014. On Merseyside Polaris recently won three new maritime clients James Troop, Flynn Refrigeration and V&A Hydraulics. In November Polaris helped manage the media for Cammell Laird's recent awarding of its £200m deal to build the new polar research ship for the UK Government.