New Brighton’s Marine Lake is set to be taken over by one of the UK’s leading water-based sports activity companies.
The company, which operates the inflatable water-based assault course at the Albert Dock, is now expanding across the river to Wirral.
Under the plans ADV (Liverpool) Ltd will create a new activity centre featuring a variety of offerings from a menu of wakeboarding, a ropes over water course, paddle boarding (SUP boards), floating obstacle course, open water swimming, and other activities at the seaside town.
The new attraction is expected to bring in thousands more visitors a year to New Brighton, as well as create around four full time jobs and 20 part-time jobs in its first year, all trained to a high standard.
Under the agreement with the Council, community and group access to the lake will continue to be facilitated, and free access maintained for RNLI training.
The lease for the lake and associated unit at Marine Point is expected to begin from January 1, 2020. Planning consent will be sought by the company who aim to be working on site installing activities towards a planned opening later that year.
ADV., a social business, also plan to work with schools and the Council to provide sporting and coaching opportunities to enable young people to engage in alternative sports, and to involve those who may struggle within the education system, and traditional sporting programmes.
Cllr Christine Spriggs, cabinet member for Culture and Tourism, said: “New Brighton is already an incredibly popular destination and this new attraction is set to give the town yet another boost.
“This is great news to announce during our Borough of Culture year, and the impact of yet more visitors to the resort is sure to have a beneficial effect on the many businesses there. This really shows New Brighton and Wirral’s value to the Liverpool City Region’s visitor economy.”
ADV. is described as “a new concept in outdoor adventure” specialising in water-based activities that can capture the imagination and involve the whole family.
Among their offerings is a ropes over water course, an inclusive activity suitable for all ages from six to 60 (and beyond), which has a variety of graded ‘runs’ which can include dual/quad ziplines to finish.
Cllr Janette Williamson, cabinet member for Finance and Resources, said: “A huge amount of hard work has gone into bringing this fantastic new attraction to Wirral and I want to thank the New Brighton Coastal Community Team and council staff for giving the lake a new lease of life.
“I also want to thank Marine Point’s owners Aprirose, who have supported the Council’s efforts to bring the lake back into use.”
Callum Mark (Director) from ADV. added: “We recognised the significant opportunity following the huge investment in New Brighton in recent years and our track record at sites in Liverpool and Scotland shows we can bring another unique and quality attraction to this popular resort.
“We will be introducing distinctive, inclusive and exciting water-based activities back to New Brighton, and we look forward to transforming the currently under-used water body into an exhilarating water sports and leisure hub”.
“This is a lease for 25 years which, along with a £475,000 investment by ADV., shows our commitment to New Brighton.”