It was August 3rd 1946 when the last tram operated between Manchester and Oldham.
Fast forward almost seventy years to January 2014 and history is made as the tram makes a long overdue return on a new line that connects the highly successful Metrolink system to the north and south of the Greater Manchester region.
Wirral based MiIls Media has photographed the region’s extensive tramline construction from the skies and its work now charts its complete development along with four other lines since 2010.
Mills Media’s Photographic Director, Bob Baxter, took to the air and shot over 10,000 images from thirty six helicopter flights to create a truly unique portfolio of frames. The project has provided a comprehensive library of detailed photographs that chart the engineering work and illustrate the planning and expertise involved in delivering a world class tram system.
Since the first flight on August 5th 2010, Bob’s photography has also taken in Old Trafford cricket and football grounds, the Etihad stadium, new developments across Manchester city centre and British Cycling’s headquarters.
Bob is continuing his helicopter shoots to capture the line extension from Manchester Airport to Didsbury and Deansgate Castlefields through the city centre to Victoria Station. It’s a revitalised transport network for the 21st century and one for which and Mills Media is delighted to be part of such an historic project.
Andrew Mills, Managing DIrector of Mills Media, said, “Such accomplishments come from hard work, enthusiasm and a dedication to ‘design and deliver’. We never just turn up with equipment, stage the show and simply go home. We want to engage, to enable and to enhance the entire experience for both client and delegate. With Intrinsic, we brought the entire Mills team to the game - designers, printers, event managers, photographers, plus our skilled AV crew.”
Chamber member Mills Media consider its ability to deliver event ‘experiences’ to be both unique and irresistible to clients, so when IT experts (and existing client) Intrinsic approached Mills to stage its 2014 event, it was looking for a partner organisation to help build and grow their event.
With an audience of senior directors, engineers, sales, marketing and administration teams, the event was planned as being the ideal kick start to the New Year. Not content with staging a major conference, Intrinsic was also undergoing a major re-brand so the January event presented the ideal opportunity to launch a new logo and brand design.
Mills Media was commissioned last November and its in-house events team immediately started working on securing the best local entertainment for the evening’s award show whilst activities for the daytime conference required something new for the Intrinsic staff attendees.
The event was being staged in Liverpool’s Crowne Plaza hotel and the set and stage had to be integral to the show and enable maximum participation.
Taking its client’s new look on board, Mills designed a fabric wrapped set that was both colourful and contemporary whilst a runway stage would allow each presenter to get right to the heart of the audience.
The new logo also incorporated eye-catching ‘titles’, otherwise known as the dots above the i’s. The Mills team proposed creating three large format versions that would become part of the stage set and also be moved around the venue throughout the event. The client was on-board and the three-coloured tittles were commissioned for the show.
On January 17th 2014 the show began with a successful re-launch of the company logo and the 140 invited guests. Mills expanded the planned itinerary to include a team challenge that brought staff together from different departments to create some of the tallest balloon towers ever built. There were also scene artists on hand to visualise key comments, strategies and developments, creating the ultimate cartoon strip – some four metres in length. In addition for the Awards Dinner in the evening, guests enjoyed magicians, a photo booth, caricaturists and live music.
For further information about Mills Media please visit its website www.millsmediagroup.com