Insightful Communications develops a beauty brand with the wow factor!

Formed only 12 months ago, Insightful Communications, a creative and digital marketing agency based in Wirral, reflect on one of their biggest achievements of 2019.
Working with a national hair and beauty training academy, they developed a new brand, which would be implemented across the several sites belonging to the academy throughout the UK.
A range of marketing activities to build the online and offline presence of this brand have included; logo design, branded social media platforms, design and print of promotional literature such as postcards, training leaflets and roller banners, window graphics for each academy site, website pages, events and more, all of which have been very successful.
These results from digital marketing activities indicate just how successful the project has been in such a short space of time:
- In 12 months, the brand grew it’s Facebook followers by 1,951%
- In 3 months, the overall return on investment from social media campaigns was 1,154%
- In 3 months the overall return on investment from Google Ads campaigns was 8,380%
Cath Percival, Marketing and Communications Executive of Insightful Communications, said, “Seeing the brand develop from being non-existent, to where they are now is what makes our job so exciting.
Building a brand for any client is a challenge, and actually being able to see the result first hand and hearing people in the local area talking about a brand that you have been a part of, gives the most amazing feel of job satisfaction.”
Insightful Communications take a collaborative, forward thinking approach to achieve the objectives of their clients and like to define themselves as the ‘in-house marketing team that gives added value to all of their clients’.
Sarah Keenan, CEO, said, “The team really pulled it out the bag with this hair and beauty brand. I oversaw the main activities, but I give full credit to them!
Working on this huge project has been just one of our achievements since starting up as an agency last year, and we wouldn’t be where we are now, if it wasn’t for my team and their hard work.”
Insightful Communications are based in Egerton House, Birkenhead. If you’re looking for a fresh new approach to marketing activities in your business, call: 0151 647 5634 or email:


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