has launched its new branding at The Business Travel Show 2014

Ground transportation market leader,, has unveiled its full corporate re-brand and shared its ambitious expansion plans for 2014 at this year’s Business Travel Show.

The North West company, which pioneered the first generation of dynamic taxi booking systems, was at stand B1151 during the show which took place at Earls Court, London between 4th - 5th February. was established in 2005 to develop and sell the first generation of software solutions in transport management. Now a UK market leader, the company specialises in nationwide ground transportation services, and manages the private hire transport needs of corporate clients and the public sector with a virtual fleet of over 120,000 vehicles.

Focusing on the business to business sector, provides corporate customers with a single point of contact to book all of their ground transport requirements throughout the UK. Corporate clients include Virgin Trains; three FirstGroup train operating companies; Ministry of Justice; ITV Studios; Travelodge; Redfern Travel; Co-operative Travel Management and Capita.

Chris Jordan, managing director of, said: “With its high volume of corporate travel buyers, managers and bookers, The Business Travel Show was a key market for us and the perfect platform from which to showcase our corporate re-brand. It was also a fantastic opportunity for us to raise our profile nationally, develop new contacts and cement relationships with existing clients. “Now is an exciting time for as more and more travel management companies and businesses are seeing a genuine need to add taxi management to their booking portals. As a result, we are working with some of the UK’s largest TMCs and most successful private sector organisations.

“Our new marketing collateral reflects our position as a leading technology-enabled business process outsourcer and further informs the business travel community about why we are able to make life easier for our customers and how we can help them achieve substantial savings and efficiencies." recently announced that it has been awarded a Region Growth Fund which will help it to create 30 more jobs, introduce a new Software Development Centre at its Birkenhead headquarters; and further deliver the solutions enabling customers to book via a desktop or Smartphone App which has been in BETA testing with a number of TMC’s.

Chris continued:“We have a number of exciting expansion plans for this year as we look to increase our share in the B2B market and build on our reputation as an innovator in ground transportation services. We are greatly enjoyed discussing these future plans with the business travel community and welcoming visitors to our stand." was established in 2005 to develop and sell the first generation of software solutions in transport management. is now the UK’s leading provider of private hire ground transport and taxi booking platforms in the UK and overseas.

Expanding in 2006 to also provide public hire, mixed fleet coaches, executive cars and private hire transport management, mainly to large organisations in the public and private sector across the UK.

Before the development of, clients would be working with numerous individual, regional transport suppliers. Working within traditional localised/regional taxi booking models presented a cumbersome, unreliable and costly solution for the corporate customer, but provided with the opportunity to develop a centralised booking interface that linked customer needs with a UK-wide network of taxi providers.

A privately owned SME, employing 65 people in its Wirral headquarters, it provides a fully managed, serviced ground transportation resource; with an inventory in excess of 100,000 vehicles operated by over 1,000 approved suppliers across the UK for over 60 public and private sector clients, including:Office for Government Procurement, Her Majesty’s Prison Service, NHS, Virgin Trains,First Great Western, First Capital Connect, First ScotRail, ITV’s Come Dine With Me and Channel 4 News.



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