Tell us about your company?
MASIS is a Registered Charity and Community Interest Company attempting to create more socially inclusive and equal societies for disabled people and individuals with long-term health conditions. Although there are about 80,000 such people living within the Wirral community, disability affects about 12 million of the U.K.’s population. MASIS has a strong policy towards networking with other charities and service providers at local and national levels and has received positive responses from internationally located organisations.
Where do you want the business to be in two years?
I would (with the assistance of other members of Wirral Chamber of Commerce who believe that they are interested in the objectives of and can generate effective networking relationships with MASIS) like to generate revenue for MASIS (which will retain ‘not for profit’ identity by re-distributing surplus funds into medical research projects designed at counteracting the ‘myriad’ of causes of disability) and have an accessible, Wirral located office employing disabled people.
What is your background?
My earlier career was within the retail, mail order catalogue and fast moving consumer goods industries. During this time I qualified in marketing and management studies. The last 25 years of my career (prior to redundancy) was spent working within the insurance sector of the motor trade. Since 2005, I have been fully occupied with my voluntary work roles for the Disabled Motorists Federation and establishing MASIS. More recently I have been requested to assist in the teaching of medical and nursing students at two Northwest located universities, during which I have spoken about the importance of promoting self-esteem and wellbeing in the lives of disabled people. I have served and participated on several central and regional government forums and continue to undertake a ‘lay’ advisory role with the Crown Prosecution Service’s regional office for Merseyside and Cheshire (a position I was appointed to in 2007).
If you could suggest one thing to Government to help business growth what would it be?
Advice to government to help business growth is to re-consider the structure of ‘The Third Sector’ (or Big Society as it was referred to after the 2012 Olympic Games). There are many charities undertaking valuable roles who totally rely on volunteers but remain overlooked for financial assistance towards their development. The ‘select few’ get it all. A fairer share of the ‘financial pot of money’ needs to be addressed.
What do you do to relax away from the office?
I continue to serve as Chairman of Heswall Operatic Society (although I cannot sing!!) there is much work to be done ‘front of house’ or ‘behind the scenes’ during productions. I also enjoy family life and country walks.
Have you any hidden talents that we don’t know about?
I am an accomplished watercolour artist (although most of the commissions I have undertaken were completed in oil paints). I am a reasonably enthusiastic gardener (as the remainder of my family leave it to me to maintain two large gardens).
What one piece of advice would you give an 18 years old Peter Lyne starting out today?
The one piece of advice that I would give to an 18 year old Peter Lyne starting out today is; no matter how many negative criticisms or ‘barriers’ you are faced with, always think positively. This attitude will help you achieve your objectives and goals in life.
Any final thoughts?
Owing to my interest in musical productions, one of the most appropriate songs from the musicals which emphasises positive attitudes is ‘Climb Every Mountain’ from ‘The Sound of Music’ ( I have included these lyrics during previous public speaking engagements). The lyrics I refer to are; CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, TILL YOU FIND YOUR DREAM.
It is clear that Peter is committed to supporting the needs of disabled people and individuals with long-term health conditions - if you would like to find out more then please visit his website